03/01/2006 - 19h27
UOL hires Y&R as its new publicity agency
UOL (BOVESPA: UOLL4), the major content portal and Internet provider in Latin America, announces the hiring of Y&R, directed by publicist Roberto Justus, as its new advertising agency. The deal was effected this Monday.
"We have found in Y&R the ideal partner to attend UOL's new business model, besides the possibility of widening the relation agency-client. We bet high on this partnership to boost UOL's image as the leading and best content Internet portal," said Alexandre de Freitas, UOL's Marketing and Sales manager.
Y&R, an agency belonging to the Newcomm Group, that also holds the companies Maestro, Wunderman, Dez Brasil and Ação Produções Gráficas, is today the largest agency in the Brazilian advertising market, with the highest volume of investment in media, according to Institute Ibope-Monitor. Presently the agency has 18 big clients, such as Casas Bahia, Vivo, TAM, Bradesco, Perdigão, and Danone.
"In just 50 days of work and with a new direction team in the agency, to conquer an account such as UOL's has a very important meaning to us, because it shows we are going in the right direction," said Roberto Justus, Y&R's CEO.
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